Pay Per Click for Realtors
Creating pay-per-click (PPC) campaigns that attract quality visitors is a continual process of optimizing keyword sets, ad copy and campaign targeting. This is our expertise; we develop and watch campaigns closely to generate targeted search traffic.
Since we started managing real estatee campaigns we have improved our internal processes making it easier and more efficient for real estate agents to benefit from our fully managed PPC campaigns.
What eSource Marketing Does
eSource Marketing's focus is pay-per-click (PPC) advertising and our specialization is real estate. We have been developing and managing real estate campaigns since 2002. We have launched campaigns in Canada, the UK and all 50 US states. Managing PPC campaigns involves a process of continual optimization based on account performance data. Our internal processes include:- Keyword research
- Ad Copy research
- Data analysis
- Campaign targeting
- Conversion keyword analysis
- Campaigns are optimized for conversions
Campaigns are developed and managed by certified Google AdWords Professionals. Every active campaign is watched closely. Our proprietary internal process includes a system that communicates directly with Google's ad servers and provides us the necessary data to manage campaigns.
Frequently Answered Question
The most commonly asked question regarding PPC is, "Why can't I see my ad when I search?" The most probable cause is that your ad budget is too low to trigger for every search. Google ads are a bit like radio advertising. If you were running a radio spot you would not expect to hear your ad every time you turned on the radio. It's the same with Google search; your ad is shown based on your budget. Google's system is smart, and it will show your ad intermittently throughout the day until you reach your daily budget limit. Once your limit is reached your ad will no longer show that day.
Search Marketing or "Web Search Marketing" is the term used to describe a strategy to maximize a real estate agents visibility on search engines.
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More Questions? Please visit our Frequently Asked Questions section.
