Frequently Asked Questions
- What is Pay-Per-Click?
- Will search marketing (Pay-Per-Click) help me?
- What will it cost to get started?
- What forms of payment do you accept?
- Do you run specials or promotions?
- Do I have to commit to using your service for a certain period of time?
- How will I be charged / billed?
- What do most people spend on advertising?
- Are there other fees in addition to monthly maintenance?
- How do I register or sign up and start getting leads?
- Do you do Local Agent Marketing?
- What is GeoTargeting?
- How many GeoTargets should I start out with?
- How do you prevent Click Fraud?
- Why can't I see my ad when I search?
- What if there are already agents signed up in my area?
- Will I be notified when I receive a lead?
- Do you distribute the lead to multiple agents?
- Is my transaction information protected?
- Where will my ads appear?
- What do Search Marketing Ads look like?
- Can you get me higher search engine rankings?
- What if multiple agents want to target the same city and niche?
- Can I get a list of keywords that you used to create my campaign?
- Why use eSourceAgent.com?
- I still have questions?
What is Pay-Per-Click?
Pay per click (PPC) is an advertising model used on search engines where you only pay when a user actually clicks on your ad to visit your website. We bid on keywords used by buyers/sellers when they are looking for home information online. When a user types a keyword query matching our keyword list, your ad may be shown. These ads appear next to or above the "natural" or organic results on search engine results pages (http://en.wikipedia.org/wiki/Pay_per_click).
What will it cost to get started?
1) There is a one-time campaign set up fee.
2) Set your monthly advertising spend. Your intial cost is your one-time set up plus whatever you decide to spend on advertising.
3) Request pricing information here.
How will I be charged / billed?
For your convenience and to avoid multiple charges during the month we have developed an easy billing process. Your card will be charged your budgeted amount on the same day of each month. You wont be over charged and you can plan your budget accordingly because your charges will be consistent each month.
Are there additional monthly fees on top 20% ad placement fee?
The fees associated with your account are as follows. There is a set up fee. Certified Google Professionals manage your account for 20% of your ad spend. If you suspend your account, i.e. pause all ads, then your account will be charged $1.00 per day until it is either deactivated or you resume your ad spend. If your account is suspended without ad spend balance it will deactivated after 7 days. Accounts that are deactivated will need to pay a reactivation fee to start using the account again.
How do I register?
There are two ways you can register. You may register online by clicking the get started link above and fill out the forms or register over the phone by dialing our toll free number 1-877-222-1636.
What forms of payment do you accept?
Visa, MC, Amex, Discover
Will search marketing help me?
You will see immediate activity on your account when you sign up for our system. You do get the immediate benefit that people looking for homes in your area land on your site. The questions we get asked though is will this generate business. If you can answer yes to the following two questions you definately will see an immediate benefit using this system.
- Do you have a functioning website?
- Does your website capture leads?
Even if you do not have a website or your website is new and you dont have a history yet - we will give you a FREE website analysis to determine if this system would benefit you.
What do most people spend on advertising?
Advertising spend ranges betweeen $350 and $2500 a month for most agents. Our studies show that an advertising spend of $1200 are most successful with these types of campaigns.
What is GeoTargeting?
GeoTargeting is used to keep you from paying for clicks that won't benefit you.
GeoTargeting is a term used to describe localized search engine advertising. You select the areas that you want to advertise in and we set up the search engine advertisment to trigger only when the prospect searches from within that defined area or is specifically searching for your services in that area. The benefit is that you don't pay for clicks from outside your target area.
Do you do Local Agent Marketing?
Yes. In fact this is what we do best. Our system is designed around advertising and marketing for the "local" real estate agent. See GeoTargeting to get an idea of how we are able to market your services online at the local level.
How many GeoTargets should I start out with?
We recommend 5 to 7 GeoTargets in your area to start with.
Suggestion: Do not select GeoTargets in areas that you do not work in.
How do you prevent Click Fraud?
Click Fraud is something that we take seriously and watch very closely for. We have multiple levels of protection. The first and most advanced Click Fraud protection available is provided by the search engines themselves. The second is our own system which checks for click fraud and records all click thru activity. If we discover fraudulant click thrus we will submit an official report to the Search Engine and replenish any credits to your account that were deducted as a result of fraudulant clicks.
Why can't I see my ad when I search?
This is our most commonly asked question. Ads are not normally delivered 100% of the time and this is normal. Hundreds(maybe thousands) of searches are performed in your area every day. Google uses an algorithm to determine how much it must display your ad in order to meet your set daily budget. Placement and triggering of an ad are controlled by the Google ad server and it is a function of ad spend and total budget. Google has a good explanation of this at http://adwords.google.com/support/bin/answer.py?hl=en&answer=6105
What if there are already agents signed up in my area?
Not to worry. Our system is non-biased and in every area there are generally many advertisers like radio and TV. The amount of advertising that we sell in a given area is a function of the number of searches performed in that area and is proportional to the size of the market. If we determine that the area has become saturated, i.e. the maximum number of impressions and clicks has been met then we will stop selling ad space in that area.
What if multiple agents want to target the same city and niche?
Typically there are many, sometimes hundreds of companies advertising in a large markets. When there is overlap and we are prevented from displaying multiple ads we use our proprietary processes to run the ads so our cutomers are not competeing in a way that increases click costs. Each agents ad is ditributed evenly within our process and each agents ads are delivered without bias.
Can I get a list of keywords that you used to create my campaign?
No. We consider our keywords sets proprietary trade secret and the only competitive advantage we have in our industry. We have invested many hours and dollars into our keywrod creation and our terms specify that these keywords/phrases cannot be shared nor mined by using any technology for the purpose of supplying the information to competitors or using that information for creating your own campaigns.
Can I direct access to the Google accounts?
No. We do not give clients or competitors direct access to the accounts, campaigns, through direct login or MCC accounts. Accounts hold all the information, keywords, negatives, campaign targeting and structure we consider proprietary. We can give access to the Google analytics associated with an account. Set up fees will apply.
Will I be notified when I receive a lead?
We are not a Third-Party lead generation company. We do not collect lead information from prospective clients. We send prospects directly from Google and our search partners to landing page of your choice. Your website should have lead capture technology (most do) that will notify you in some way that a lead was collected. Contact your website provider to find out more about lead capture technologies that they provide.
Do I have to commit for a certain period of time or sign a contract that locks me in?
Absolutely not! You are not obligated to commit for any period of time. You may cancel your account at any time. You should however understand that this is an advertising program. Even though our program can deliver instantly, our internal optimization process will enhance your ad performance over time. We are constantly improving your ad performance through various forms of ad testing (split testing) and keyword refinement for your local area.
Do you distribute the lead to multiple agents?
We are not a Third-Party lead generation company. We do not collect lead information from prospective clients. We send propsects directly from Google and our search partners to your personal website. We do not collect, nor do we have access to your website or the users actions after they are sent to your site.
Is my transaction information protected?
Our site is secured using secure socket layer encryption technology. Select the image below to verify our secure technology.
Do you run specials or promotions?
Visit our promotion page to see what current specials are taking place.
Click Here
Where will my ads appear?
Your keyword-targeted ads will appear along side or above the results on Google.com search results pages.
Additionally, your ads could appear on the search and content sites and products in the Google Network. The Google Network is the largest online advertising network available, reaching over 80% of 30-day US Internet users. You can be certain that your ads reach your target audience with Google AdWords.
On search sites in the Google Network, your ads could appear along side or above search results or as a part of a results page a user navigates to through a site's directory. Google's global search network includes Froogle and Google Groups and the following:
What do Search Marketing Ads look like?
Ads placed on the Google Network will look similiar to the following...
Can you get me higher search engine rankings?
Natural or Organic results are the results appearing on the search engines in an order determined by each search engine based on many factors. The process of increasing your rankings on the search sngine results pages or SERPS is called Search Engine Optimization or SEO. The simple answer is -- we no longer do any type of SEO. Contact us if you would like to know why we do not do search engine optimization.
Why use eSourceAgent.com?
Our commitment to you:
"We won’t let a moment go by without actively promoting your services on the Internet."
Mark Sprenger
President eSourceAgent.com
Google Advertising Professional
Still have questions?
Feel free to contact us directly. Click here for contact information
Sign-up for your eSourceAgent account now.
No Obligation. No Long-Term Commitment.
- 81% of consumers go to search engines before contacting an agent4
- Google has more real estate searches than all other real estate specific web sites combined!1
- Google is the most-used search engine for researching and purchasing real estate information and services.2
- The Google Network reaches over 80% of Internet users.3
Copyright © 2006 - 2007 eSource Marketing, Inc. All Rights Reserved.
1 - 2005 Real Estate Consumer Survey, conducted by Insight Express.
2 - ComScore Media Metrix, March 2006; based on coldwellbanker.com's site page views. Google Network includes Google.com, AOL Search, and Ask.
3 - 2005 Real Estate Consumer Survey, conducted by Insight Express. (U.S. Data only)
4 - 2005 NAR survey of Homebuyers.